This Is Our Why
Our founder, Lucy, went shoe shopping but couldn't find a pair that fit. We've all been there, looking for that perfect pair of shoes for our new outfit and five pairs in a row don't fit... uuurgggh... why don't they fit? You try on the next pair, success! They fit! But, the color just isn't right for the outfit you wanted to wear. Frustration is growing inside of you, you just want to go home and wear your new shoes with your new outfit!

Lucy, took a much needed break from this shopping ordeal and ordered a grande mocha light with two pumps from Starbucks. It dawned on her, why could she choose from over 87,000 customized combinations for that perfect comforting sip of coffee but couldn't easily find a pair of shoes that FIT and have STYLE? It was time to reinvent what we expect from our shoes.

Feetz Was Born
Feetz was born and went on a two year journey to build the technology to make custom fit shoes for every person a reality. We've brought in experts across the globe from a New York fashion designers to Italian shoe cobblers. We built amazing new technology from 3D printers to make shoes in hours and designed software to custom fit our shoe designs to your feet.

The Feetz Way
Sustainability is key in what we do. Our heart is in producing products that leave little behind. Our products require zero water, are made using recycled and recyclable materials, reducing our carbon footprint by 60%.
Team Feetz
Feetz is all about innovation and creating opportunities for all. Rub by Lucy Beard, Feetz reps diversity like a boss.
Local and Proud
Feetz is homegrown. Our shoes are made in the U.S. and crafted here locally in San Diego, CA.
The Digital Cobbler